NFT Video Art: A Guide to Starting Out as a Creator

Hello there! Are you curious about the world of Non-Fungible Tokens and how you can break into NFTs as a video artist? Look no further! In this blog post, we’ll go through the steps of starting out with NFT video art, from understanding the basics of NFTs to minting and selling your artwork.

To start out as an NFT video artist, you should first understand the basics of NFTs and their potential for creating unique digital art. Then, develop your artistic vision and produce a video artwork that aligns with your creative vision. Once you have your video artwork, mint it as an NFT and promote it to potential buyers through social media and NFT marketplaces.

We’ll cover the following steps to an NFT video career:

Ok, let’s dive in to the actual guide now!

Learn the basics of NFTs

Before we dive into the world of NFT video art, it’s essential to understand the basics of NFTs themselves. NFT stands for “non-fungible token,” which means that it’s a unique digital asset that cannot be exchanged for another asset of the same value. In other words, each NFT is one-of-a-kind, and its value is based on its scarcity and demand.

NFTs are traded on blockchain platforms such as Ethereum, Tezos, Polygon, Solana or Cardano. A blockchain is a decentralized digital ledger that records transactions and allows for the creation of digital assets. To buy and sell NFTs, you’ll need to set up a digital wallet and use cryptocurrency to make transactions.

When it comes to NFT video art, the unique properties of NFTs make it an exciting medium to explore. NFT video art allows artists to create and sell unique, one-of-a-kind digital pieces that can be traded and collected just like traditional artwork.

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Image: Grimes x Mac famous collection at Opensea, mostly featuring video NFTs. Image credit: Opensea‘s listing page.

Develop your artistic vision

Now that you have a basic understanding of NFTs, it’s time to develop your artistic vision for your NFT video art. Start by brainstorming ideas for your artwork, taking into account the unique possibilities of the medium. Consider the themes and concepts you want to explore in your work, as well as the style and aesthetic that best fits your artistic voice.

When developing your artistic vision, keep in mind that NFT video art allows for a unique level of interactivity and engagement with the viewer. You can use this medium to create immersive experiences that go beyond traditional video art. For example, you could create a choose-your-own-adventure style video where the viewer’s choices affect the outcome of the story.

Once you’ve developed your artistic vision, create a plan for how you will bring it to life. Consider the tools and software you’ll need to create your NFT video art, as well as any additional elements such as sound design or animation.

Image: Beeple’s Genesis Collection at Opensea. A world-renounced example of NFT video art. Image credit: Opensea‘s listing page.

Produce your NFT video art

Now it’s time to start producing your NFT video art! Start by choosing the appropriate tools and software for your project. There are many software options available for video editing, animation, and sound design, so choose the ones that best fit your needs and budget.

Once you have your tools in place, it’s time to start creating your video footage. This can be live-action footage or animation, depending on your artistic vision. You can also use existing footage and edit it to create a unique piece of video art.

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Once you have your footage, it’s time to edit it to create a cohesive and impactful piece of video art. Consider the pacing, color grading, and sound design to create a unique and engaging experience for the viewer.

After you’ve edited your NFT video art, consider any additional elements you may want to add to enhance the viewer’s experience. This could include adding sound effects or music, creating animations, or adding interactivity to the video.

Mint and sell your NFT video art

Once you’ve created your NFT video art, it’s time to mint and sell it as an NFT. Minting an NFT means creating a unique digital asset on a blockchain platform that represents your artwork. As mentioned, there are several blockchain platforms to choose from, such as Ethereum, Polygon or Tezos, each with its own unique features and benefits. The most used one is Ethereum. However, it you are just starting out and do not want to spend a lot of money on gas fees (for transactions), you should also consider Polygon, which has cheaper fees.

To mint your NFT video art, you’ll need to choose a platform that supports video NFTs and create a digital wallet on that platform. Examples of famous NFT platforms are Opensea, Rarible and SuperRare. Once you have your wallet set up, you can upload your video file and create a unique token for it. This token represents ownership of the digital asset and can be bought, sold, or traded like traditional artwork.

When it comes to pricing your NFT video art, there are several factors to consider. These include the length and quality of the video, the uniqueness of the concept and execution, and the demand for your artwork. Researching similar NFT video art pieces and their prices can also help you determine a fair price for your own work.

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Once you’ve minted your NFT video art, it’s time to promote and sell it to potential buyers. Social media platforms such as Twitter and Instagram can be great places to showcase your artwork and reach a wider audience. You can also join NFT marketplaces such as OpenSea, SuperRare, or Nifty Gateway, where buyers can browse and purchase NFT artwork.

When promoting your NFT video art, it’s important to create a strong and consistent brand identity. This includes creating a unique artist name, logo, and branding materials that reflect your artistic vision and style. It’s also a good idea to engage with your audience and potential buyers by sharing behind-the-scenes content and updates about your work.

Image: The video and film NFT section at NiftyGateway. Image credit: NftyGateway‘s listing page.

Summing it up

Congratulations! You’re now on your way to starting out as an NFT video artist. By understanding the basics of NFTs, developing your artistic vision, producing your NFT video art, and minting and selling it, you can create unique and valuable digital artwork that reflects your creative vision.

Remember to stay curious and continue exploring the possibilities of this exciting medium. With dedication and hard work, you can build a successful career as an NFT video artist and make a name for yourself in the art world.

Happy creating!

Robin

Author: Robin Olsson

Author Bio: I’m Robin and on this website, I share everything I’ve learned since getting into NFTs in 2021. I have a background in research and I’ve been in crypto for several years. You can read more about me here.

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